Diwali purchasing: Tier 3 cities rule online shopping; account for over 50% orders
This year, India’s online Diwali shopping was largely powered by non-metro cities, which accounted for nearly three-quarters of all e-commerce orders. Tier 3 cities alone contributed more than half of the total, industry data shows. Logistics intelligence platform ClickPost analysed over 4.25 crore shipments and found that non-metro regions are now the fastest-growing drivers of…