E-commerce gold rush: Indians embrace digital jewellery buying; market projected to hit $146 billion by 2030
Jewellery shopping in India is increasingly moving online, with consumers embracing digital platforms for gold, diamond, and lab-grown diamond purchases. Once dominated by neighbourhood jewellers and in-person sales, the market is seeing growing trust in hallmark certifications, brand assurances, and seamless services, making online purchases more acceptable.According to a FICCI-Deloitte report, 73 per cent of…