Anubhav Sinha on why films like ‘Assi’ need double the marketing spend: ‘It’s a challenge’ |
In a candid discussion, filmmaker Anubhav Sinha reflects on the challenges faced by indie films, asserting that the real obstacle isn’t audience apathy but inadequate promotional strategies. He calls for a bolstered marketing framework that transcends social media platforms to connect with broader audiences. Anubhav Sinha believes smaller films struggle not because viewers lack interest,…