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Earlier this month, Zoho founder Sridhar Vembu shared a post seeking user feedback on how end-to-end encryption (E2EE) should be applied across Arattai – the company’s WhatsApp rival. He then gave two options – system-wide or giving a user choice to pick individual chats to be in E2EE mode. Now, Vembu has shared a status…
Zoho Corporation founder and CEO Sridhar Vembu has responded to his company’s messaging app Arattai falling out of the top 100 apps list, calling it a normal part of business development and dismissing critics as wasting their time. In an interview with ANI, Vembu addressed questions about WhatsApp testing a feature that would allow users…
Supreme Court of India has recently dismissed a petition filed by a lady doctor who claimed that her access to WhatsApp was a fundamental right, after her account was blocked by the messaging platform. However, the Apex Court ruled that the ruse of a private messaging service does not fall under the purview of constitutionally…
Zoho’s homegrown messaging app Arattai recently gained immense popularity. This increasing popularity of the WhatsApp rival also brings in questions about privacy. A curious user recently posed a question on social media platform X (formerly known as Twitter) about the privacy of Arattai. The question went viral and Zoho founder Sridhar Vembu responded to the…
Zoho is making major moves to challenge Big Tech. Recently, its homegrown messaging app, Arattai, surged to 7.5 million downloads across both app stores as of October 3, 2025. The company has simultaneously entered the competitive workplace market with the launch of Vani, a new AI-powered collaboration platform designed to rival established players like Google…
Zoho’s homegrown messaging app Arattai recently gained immense popularity. Rival to WhatsApp, Telegram and Signal the app surged to the top spot in India’s app stores. The app has now received attention from Mahindra Group chairman Anand Mahindra. Recently, Mahindra took to social media platform X (formerly known as Twitter) to reveal that he has…
Zoho founder and former CEO Sridhar Vembu recently said that being a dedicated engineer is like being a Rishi. In a post on X (formerly Twitter), Vembu highlighted that the company’s recently launched messaging platform – Arattai may see a “simple product” on the surface, but “has a lot of depth inside”. Praising the Arattai…
In India’s rapidly growing digital ecosystem, messaging apps are central to communication, and Arattai and WhatsApp have emerged as key players with distinct approaches. Launched in January 2021 by Chennai-based Zoho Corporation, Arattai is a homegrown app designed to support India’s linguistic diversity, low-end devices, and slower networks, reflecting the “Atmanirbhar Bharat” initiative. Endorsed by…
