Latest News, Updates & Breaking Headlines
Neymar Jr’s family business has purchased Pele’s brand rights. (Agencies) The legacy of Brazilian football icon Pelé has taken a significant step toward renewed global visibility following the acquisition of his brand by NR Sports, the company owned by Neymar Santos Sr. The announcement was made on Tuesday at the Pelé Museum in Santos, the…
A brand achieved its $19 billion luxury status by strategically embracing scarcity, refusing mass production, steep sales, and fleeting trends. This deliberate restraint cultivates desirability, making products coveted for their rarity. By saying ‘no’ to dilution, this brand protects its brand soul, allowing for higher prices, quality, and long-term equity. Find out more about the…
Muted consumer appetite is pulling down the valuation of India’s top 75 brands, with growth in 2024-25 slipping to a meagre 6%, in stark contrast to the 19% jump recorded last year. The combined value of these brands rose to $475.4 billion, according to the Kantar BrandZ Most Valuable Brands Report 2025. The study measures…
Elon Musk‘s Tesla A new global survey suggests that political considerations are shaping electric vehicle (EV) buying choices, with more than four in 10 EV drivers saying they would steer clear of Tesla due to its political associations. The findings come from an international poll conducted for the Global EV Alliance, which represents national EV…
‘Stranger Things’ star Sadie Sink joins cast of ‘Avengers: Secret Wars’ after role in ‘Spider-Man: Brand New Day’ – ReportsSadie Sink, the breakout star of ‘Stranger Things’, is set to kiss the Upside Down goodbye and embrace her superhero calling in the Marvel Cinematic Universe. The actress, who landed a role in Tom Holland’s ‘Spider-Man:…
MUMBAI: Your next pack of Biscoff cookies will be made in India which also means you will be paying less for them. The Belgian brand from the house of Lotus Bakeries has started local production in India in partnership with Cadbury chocolates and Oreo cookies maker Mondelez as the family run Brussels listed company plans…
Actor Ranveer Singh has launched RANGEELA, a new contemporary Indian vodka by ABD Maestro. Conceptualized by Singh as Co-Founder and Creative Partner, the spirit celebrates India’s vibrant colors and emotions. The triple-distilled, platinum chill-filtered vodka is designed for smooth shots and versatile cocktails, aiming to redefine India’s growing vodka market. Actor Ranveer Singh, celebrated for…
American sandwich chain Jimmy John’s might soon enter India!Haldiram Group, one of the country’s top ethnic food services company, is planning to expand into western-style quick service restaurants (QSR). The restaurant chain is in talks with US-based Inspire Brands for an exclusive franchise deal to launch the sandwich chain Jimmy John’s in India, sources close…
Priyanka Chopra is one of the most active celebrities on social media. She not only uses her platform to talk about her work and life, but is often seen interacting with and showering love on other stars from her handle. For instance, recently, she reacted to a post shared by comedian-actor Bharti Singh, and the…
Salman Khan, known for his long list of brand endorsements, has found himself in legal trouble over one of his latest ads. A consumer court in Kota has sent a notice to the Bollywood superstar after a complaint was filed regarding his endorsement of an elaichi product, thus sparking debate over celebrities and their responsibility…
