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‘Can’t wait for the lift’: ’10-min’ branding gone, but delivery gig is still survival of the quickest | Delhi News

The day after labour ministry’s nudge to delivery platforms to drop the 10-minute branding, a breathless Sumit Singh appeared on the landing of my floor with my order. While I waited by the lift, seeing Singh emerge from the stairwell of my Noida apartment gave me a mild shock. “You climbed 17 floors?” I asked.“Ji,…

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Quick commerce branding reset: Flipkart, Swiggy, Zepto stop using ‘10-minute delivery’ tagline; govt order cited

Walmart-owned Flipkart, Swiggy and IPO-bound Zepto have stopped promoting their grocery businesses as “10-minute” delivery services following a government intervention prompted by road safety concerns, according to a Reuters report.The move comes after the labour ministry, at a private meeting on Saturday, asked some companies to discontinue the “10-minute” branding amid concerns over rash driving…

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Ghost job ads surge: Firms use fake listings for market data, branding; experts flag 25% annual rise

The number of ghost job postings — advertisements for roles that do not actually exist — has risen sharply, growing by about 25% year-on-year, according to recruitment industry experts. These listings, increasingly visible across social and professional platforms, are often put up by companies that have no immediate hiring intent, using them instead for market…

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