Black Friday boost: Online sales in India jump 27%; FMCG, beauty & personal care leads growth
NEW DELHI: Black Friday sales in India recorded a strong rise this year, with overall order volumes growing 27% compared to 2024, according to an analysis by e-commerce enablement platform Unicommerce. The surge was driven largely by healthy food products, beauty and personal care, and home categories.The findings highlight the increasing popularity of the global…