Quick commerce branding reset: Flipkart, Swiggy, Zepto stop using ‘10-minute delivery’ tagline; govt order cited
Walmart-owned Flipkart, Swiggy and IPO-bound Zepto have stopped promoting their grocery businesses as “10-minute” delivery services following a government intervention prompted by road safety concerns, according to a Reuters report.The move comes after the labour ministry, at a private meeting on Saturday, asked some companies to discontinue the “10-minute” branding amid concerns over rash driving…