Rural demand surge: Countryside drives India’s consumption rebound; urban growth seen picking up in Q3 FY26
Rural India continues to drive the country’s consumption rebound, outpacing urban markets despite recent policy measures aimed at stimulating city-based spending, according to Motilal Oswal Financial Services Ltd. (MOFSL).According to MOFSL’s latest ECOSCOPE report titled “Rural Rules, Urban Follows,” rural consumption rose 7.7 per cent year-on-year in the second quarter of FY26 — the highest…