Entry-level consumers restrict discretionary spends, retailers step up premiumisation as mass consumption lags
MUMBAI: Even as premiumisation is playing out in a big way and companies are latching on to the trend to spruce up growth, mass consumption continues to struggle. From apparel to jewellery and food, firms are finding it hard to get entry-level, middle class shoppers to spend more–in jewellery, of course, high prices of gold…