Urban drinkers drift away from ‘dry months’
BENGALURU: India’s urban drinkers are cooling on month-long alcohol breaks, even as the “sober curious” wave rises in Western markets. About 32% urban drinkers went dry for a month or more in Autumn 2025, down from 38% a year ago, IWSR Bevtrac data shared exclusively with TOI showed. The pullback is sharpest among younger legal-age…
