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Apple founder Steve Jobs reportedly learnt his most important marketing lesson came from Nike. In 1997, when Steve Jobs made his dramatic return to Apple (after having been fired in 1985), one of his top priorities is said to be reinvigorating not just the company’s products, but also Apple’s brand’s image. Talking to employees during…
Barclays named London Spirit’s first-ever principal partner, with Nike confirmed as official kit supplier. (Screengrabs) London Spirit marked a landmark day for the franchise by unveiling Barclays as its first-ever principal partner and Nike as its official kit supplier, alongside the launch of a refreshed brand identity that blends modernity with tradition.Barclays’ appointment as principal…
India’s western fashion market is seeing mixed results after the strong post-pandemic boom. While some global brands are struggling with slower demand, others are continuing to grow. Brands like Marks & Spencer, Benetton and Adidas are facing weak sales, while Uniqlo and Nike are expanding their footprint. At the same time, Zara’s growth has remained…
