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Living in a parasocial world: When your new ‘best friend’ is a popular stranger | India News

Scroll, feel, repeat: How social media made parasocial love universal In 2025, parasocial became the Cambridge Dictionary’s Word of the Year — and honestly, could there be a more fitting choice? We now live in a world where emotional closeness is streamed, intimacy is performed, and connection is consumed in square tiles on our screens….

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Cambridge picks “parasocial” as word of the year: What it reveals about students’ learning and career choices

Parasocial word chosen by Cambridge Image caption: Canva Long before it became a dictionary darling, “parasocial” was tucked in the footnotes of sociology journals. An academic descriptor for the imaginative ties viewers forged with their favourite television hosts. But in 2025, the word had burst from its quiet origins as a cultural megaphone. It now…

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