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MUMBAI: Even as premiumisation is playing out in a big way and companies are latching on to the trend to spruce up growth, mass consumption continues to struggle. From apparel to jewellery and food, firms are finding it hard to get entry-level, middle class shoppers to spend more–in jewellery, of course, high prices of gold…
Leading watch and jewellery maker Titan is “very bullish” for its watch business, which is expected to touch the $1 billion sales mark in the next two years, led by factors such as premiumisation, retail footprint expansion and growth of the international business division, a top company official said. Titan recorded a compounded annual growth…
CHENNAI: Even as the government’s GST cut raises hopes for a revival in entry-level bike sales, the long-term direction of India’s two-wheeler market remains clear — a steady march toward premiumisation, with buyers shifting gears toward more powerful, stylish, and tech-savvy models.Industry analysts point out that premiumisation is no longer just a trend — it’s…
