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Radico Khaitan sees tier-2 cities, white spirits driving next phase of alcohol demand

Bengaluru: Tier-2 cities and rising demand for white spirits such as vodka and gin are emerging as key growth drivers for India’s alco-beverage industry, according to Radico Khaitan managing director Abhishek Khaitan, as changing consumer preferences reshape drinking patterns beyond metros.The maker of Magic Moments vodka and Rampur Indian single malt reported its highest-ever annual…

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