‘Will poison your rice if you don’t vote for Vijay’: How TVK reeled in a tsunami of votes in Tamil Nadu | Chennai News
While other politicians were busy building a vote bank, Vijay ran his campaign almost like a film release, with trailers, guest appearances and marketing gimmicks, an approach digital marketing strategists say helped him win. CHENNAI: While other politicians were busy building a vote bank, Vijay ran his campaign almost like a film release, with trailers,…