In 1955, Joe McVicker repurposed a failed wallpaper cleaner and found Play-Doh, the toy that saved a family business |
Once a cleaner for coal-soiled wallpaper, a failing company found new life when its owner’s sister-in-law suggested its putty could be a children’s toy. Image Credits: Wikimedia Commons Before the smell of sweet, colourful dough came to represent childhood throughout the world, it was the aroma of a final bid to keep a failing company…