Premiumisation rides high in 2Ws, GST relief may nudge entry bikes
CHENNAI: Even as the government’s GST cut raises hopes for a revival in entry-level bike sales, the long-term direction of India’s two-wheeler market remains clear — a steady march toward premiumisation, with buyers shifting gears toward more powerful, stylish, and tech-savvy models.Industry analysts point out that premiumisation is no longer just a trend — it’s…
