‘Hallyu’ from Seoul: How South Korea’s K-wave swept India – and its darker side
It began, for many Indians, with a song.When Gangnam Style by Psy released in 2012, it seemed ubiquitous — at weddings, college fests, street performances and on television. The horse-riding dance became shorthand for global virality. What was initially dismissed as a novelty would later be recognised as a cultural inflection point. Over a decade…