Google’s new AI-powered shopping tool for Shopify, Walmart and others is similar to what an upset Amazon sent legal notice to Perplexity over
Google recently unveiled Universal Commerce Protocol (UCP), a new open standard for agentic commerce that the search giant claims works across the entire shopping journey — from discovery and buying to post-purchase support. UCP establishes a common language for agents and systems to operate together across consumer surfaces, businesses, and payment providers to enable commerce….
