India cracks Smirnoff global top five: Diageo
BENGALURU: India has broken into the top five global markets for Smirnoff, driven by strong traction from flavour-led innovations such as Minty Jamun, Praveen Someshwar, chief executive of Diageo India, told analysts on Tuesday.“Smirnoff flavours, specifically Minty Jamun, have emerged as a breakthrough innovation, validating our India-first flavour strategy and becoming the primary growth engine…