Sober, smoky, or something in between? Why Gen Z is ditching booze but not the buzz
By the time previous generations reached their early twenties, drinking was practically a personality trait. House parties, blurry nights, dramatic hangovers, rinse and repeat. For Gen Z, however, alcohol is no longer compulsory. In many circles, it is optional, unfashionable, or simply “not needed.” Image credit : Pinterest | Dry bars, zero-proof beers, curated mocktails…
