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Festive cheer for India Inc: Households splurge on upgrades, go premium

MUMBAI: From smartphones priced over Rs 20,000 to large TV sets, washing machines, premium furniture and AI appliances, Indians splurged on big-ticket purchases and upgrades this Navratri-Dussehra season, keeping up with the premiumisation trend that has been defining festive shopping for quite some time now. Savings made from GST reductions have only allowed more people…

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