New player on the block: H&M joins Lakme, Nykaa, Tira in beauty aisles
MUMBAI: A decade after its launch in India, Swedish fast fashion giant H&M has forayed into the booming local beauty market, widening its play in the country beyond mainstay fashion and home. Popular with Gen Z and millennials for its fashion-forward clothing that comes with a brand tag and is yet affordable, H&M will tap…