Not Zara or H&M: This Indian brand sells 220 T-shirts, 60 denims and 250 fragrances every minute
An Indian brand achieved over $1 billion in revenue by focusing on affordability and widespread reach, particularly in Tier-2 and Tier-3 cities. The brand’s strategy of offering trend-aware yet practical fashion at reasonable prices resonated deeply with the Indian middle class, leading to rapid expansion and impressive sales figures. Know more about the brand. Zudio’s…
