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The ₹1.58 lakh crore luxury brand became iconic by saying ‘No’ and it’s not Louis Vuitton

A brand achieved its $19 billion luxury status by strategically embracing scarcity, refusing mass production, steep sales, and fleeting trends. This deliberate restraint cultivates desirability, making products coveted for their rarity. By saying ‘no’ to dilution, this brand protects its brand soul, allowing for higher prices, quality, and long-term equity. Find out more about the…

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Deepika Padukone’s Louis Vuitton leather looks are rewriting the style rulebook

Deepika Padukone graces the cover of Harper’s Bazaar. She models Louis Vuitton’s Cruise 2026 collection. The looks feature leather skirts and dresses. Cartier jewelry complements the outfits. Padukone effortlessly blends French design with her Indian presence. This editorial highlights her unique global style and evolving fashion legacy. Deepika Padukone has returned to the cover of…

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