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MUMBAI: Reliance Consumer Products (RCPL) has forayed into the petcare market with its brand Waggies that will offer pet food at an affordable pricing, stepping up competition against players such as the local units of Mars Petcare, Nestle and Godrej Consumer Products. RCPL is eyeing consumers in a market that is still nascent but growing…
Reliance Consumer Products (RCPL) is preparing to enter India’s fast-growing pet foods market with an aggressive pricing strategy that undercuts major brands by 20–50%, according to people directly aware of the development. The company has informed distributors that its new brand, Waggies, will follow the same value-led playbook it used during its Campa Cola launch,…
