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Quick commerce branding reset: Flipkart, Swiggy, Zepto stop using ‘10-minute delivery’ tagline; govt order cited

Walmart-owned Flipkart, Swiggy and IPO-bound Zepto have stopped promoting their grocery businesses as “10-minute” delivery services following a government intervention prompted by road safety concerns, according to a Reuters report.The move comes after the labour ministry, at a private meeting on Saturday, asked some companies to discontinue the “10-minute” branding amid concerns over rash driving…

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Gig worker safety row: Blinkit drops ‘10-minute’ delivery claim after labour ministry flags concerns; Zepto, Swiggy may follow

Eternal-owned quick commerce platform Blinkit has removed its long-promoted “10-minute delivery” claim from all platforms, amid growing concerns over the safety and welfare of delivery workers.According to news agency PTI, the company has revised its tagline from “10,000+ products delivered in 10 minutes” to “30,000+ products delivered at your doorstep”, signalling a shift away from…

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Zepto kicks off IPO process: E-commerce startup files draft papers with Sebi: Rs 11,000 crore issue planned for next year

NEW DELHI: Popular quick e-commerce firm Zepto filed its preliminary papers on Saturday with Securities Exchange Board of India (Sebi), aiming to raise Rs 11,000 crore via initial public offering (IPO).The company, founded by Stanford university dropouts, is using a confidential route for its stock market debut planned for next year, according to officials cited…

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Swiggy ‘categorically and strongly’ denies data claiming it has lost No. 2 position to Zepto; issues clarification on BSE with ’email proof’

Swiggy Instamart (representative image) Food delivery major Swiggy has firmly rejected recent media reports suggesting its quick-commerce arm, Instamart, has lost significant market share to rival Zepto. In a strongly worded disclosure filed with the stock exchanges on Thursday, November 27, the company termed the claims as “baseless and unreliable.” The clarification comes in response…

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Zepto CEO Aadit Palicha to employees in town hall: When we started, we were number 7 and we are number 2 now; but the challenge now is…

Quick commerce startup Zepto has removed around 300 employees from its payroll as part of a cost efficiency drive, transferring them to third-party service providers while maintaining productivity levels. CEO Aadit Palicha addressed employees in a town hall meeting following the company’s $450 million fundraise, emphasizing the journey from being the seventh player to becoming…

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